“Ooho, a biodegradable, water balloon-like blob.

Could soon be a cheap, environmentally friendly alternative to the ubiquitous plastic bottle.

Up to nearly 50% of 2.4 million tons of discarded plastic comes from plastic water bottles, according to the Clean Air Council If eventually mass produced, Ooho could go a long way toward reducing this waste.

“The reality is that every day more, when we drink water we throw away a plastic bottle,” Rodrigo García González, one of three London-based industrial design students behind the project, told Mashable. “This act of consumerism reflects the society in which we live. Ooho proposes an alternative.”

Trapped inside two layers of membrane made of brown algae and calcium chloride, water is released from the glob of liquid when its casing is punctured. The membrane can then either be eaten or thrown away, similar to the skin of an apple”.

The container has a creative commons license to encourage innovation and, with the right materials and know-how anyone could, in theory, create one in their own home.

Ooho was inspired by similar cases of membranes found in nature such as egg yolks. The container is assembled using spherification — a technique that shapes liquid into spheres and roots going back to the 1940s. In an effort to keep the final product as large as possible and to keep the components of the membrane separate, the water is frozen during this process.

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