Amorepacific’s In-Store Mirror Limits Consumer Interaction with Staff

As retailers are reopening their stores after temporary closures, they are implementing solutions that help to reduce interactions between consumers and staff—and Amorepacific is introducing a vision for the future with its AR beauty mirror.

The in-store augmented reality mirror gives consumers the ability to virtually try on products, effectively reducing contact time and solving the problem of needing to offer in-store sampling and try-on experiences.

The augmented reality mirror can be found within Amorepacific’s Seoul, South Korea retail location. Using the mirror is as simple as having one’s photo taken, so that products can be recommended based on detected textures and details like blemishes, fine lines and wrinkles.

The AR beauty mirror is a solution for trying on a variety of products virtually, including foundations, lipsticks and eye products.