Coperni’s SS21 XR Video Campaign

Parisian luxury fashion brand Coperni released an extended reality fashion film that focused on the intersecting junctures of fashion, technology, and urbanity.

The video campaign uses extended reality technology, including the video game-focused Unreal Engine, to imagine the models in a number of stark, high-risk scenarios that build brand associations between Coperni’s latest collection and feelings of urban fearlessness.

The extended reality fashion film is set on a metal beam suspended off of a skyscraper’s rooftop, drawing inspiration from Coperni’s show on Tour Montparnasse in Paris.

Coperni’s extended reality fashion film is an early foray into the merging and commercialization of digital technologies and the fashion industry.

The short film, designed as a campaign launch, features models wrapped in Coperni’s latest ready-to-wear spring-summer collection, showcasing the collection’s monochromatic color palette and modern esthetic.