Parley For The Oceans & Brita Created the “Future of Water”

Parley For The Oceans and Brita are on a mission to end single-use plastic water bottles by introducing the Future of Water.

This long-term partnership is a design exploration that envisions what Brita products and access to safe drinking water could look like in the future.

Brita is working towards having zero plastic waste to landfill by 2030, creating fully curbside recyclable packaging using 100% recycled fibers and removing 20 billion single-use plastic water bottles from circulation per year by 2030.

Based on the Parley A.I.R. Strategy (Avoid, Intercept, Redesign,) the partnering brands are outlining new commitments. With the Brita x Parley Future of Water, design concepts are being created to explore some of the naturally inspired systems and materials that could be used to support hydration of the future.