Swedish Sportswear Brand Houdini’s One Parka Includes a Connected Zipper Pull

Zippers might only seem useful for getting into and out of garments but Swedish sportswear brand Houdini is proving otherwise with a connected zipper pull on its One Parka waterproof coat.

The NFC-enabled zipper pull lets consumers connect with resources provided by the brand, such as usage and care guides, plus support services and other digital features.

With the zipper pull, the company has the potential to track the lifecycle of individual garments via a cloud-based digital profile from technology provider EON’s Product Cloud platform.

The One Parka is the first product of its kind with the TouchLink NFC zipper developed by fastening manufacturer YKK. With this technology, brands keep connectivity with customers after the initial sale.