NESCAFÉ and Jesson Moen Created the Coffee Coffee Table
NESCAFÉ and Jesson Moen, a Canadian designer, collaborated to create a first-of-its-kind Coffee Coffee Table.
The team used repurposed coffee grounds as the primary material to make an eco-friendly piece of furniture and reduce waste in the coffee industry.
The coffee brand is on a global mission to responsibly source all its beans by the end of 2025, with a more ambitious 2022 target for Canada.
The table was inspired by the NESCAFÉ Cup of Respect Platform to demonstrate that it is possible and accessible to lead a sustainable life in all domains.
Jesson Moen, co-owner of Crux Design + Build, expresses that the table “uses the waste produced by one of the world’s most popular beverages and turns it into a long-lasting conversation piece.”