‘Sproutl’ Helps Millennial and Generation Z Gardeners

Sproutl, a UK-based gardening startup, is an online platform that provides gardening tips and tricks to new gardening enthusiasts.

The website’s slogan reads “I will not kill my plants today,” and boasts a distinctly youthful sensibility that attracts Millennials and Generation Z to its platform.

Sproutl features a large plant encyclopedia and offers its users the necessary information pertaining to each plant. The extensive breakdown of each plant includes its required care and environmental preferences. The company also rates plants by their “effort level,” which helps new gardeners choose appropriate plants based on their skill level.

As the number of new gardeners skyrocketed in the past year, Sproutl has added a marketplace of plants and gardening accessories available for purchase.