L’ATELIER BY MIAFW is a Digital Retail & Educational Concept

Miami Fashion Week is venturing into the metaverse with L’ATELIER BY MIAFW, a digital destination where fashion fans can learn about sustainability, attend events, participate in raffles, interact with community members and discover the latest styles.

L’ATELIER BY Miami Fashion Week sets a precedent for other city fashion weeks that want to lead fashion practices that are environmentally and socially responsible and have impacts beyond the industry.

Crypto and Blockchain investor Megan Kaspar, who is also the Digital Fashion Council to Miami Fashion Week, says, “MIAFW is the first global fashion week to bridge the physical-first fashion industry to digital-first web3 designers and brands together by launching several metaverse activations and experiences congruent with the week’s events.”