The Almacena Platform is Working to Connect the Green Coffee Marketplace

The ‘Almacena Platform’ is an online agritech marketplace aiming to connect the green coffee market.

The platform works directly with green coffee suppliers and aims to connect these companies with importers and other buyers.

According to Almacena, the buyers must sign digital contracts that ensure fair pricing across the board, as to avoid common pitfalls of the coffee marketplace that stem from price gouging and bidding.

The primary reasoning behind the pricing contract, though, is to protect the green coffee suppliers. Almacena works with small East African green coffee growers, whose profit margins are significantly beholden to the fluctuating market, often leading to these companies operating at a loss in certain market conditions.

However, the pricing contract ensures consistent pay and work for the coffee-growing communities and companies.