This fertilizer branding was created in a collaboration between ‘Real Shit’ and the artist Laurina Paperina in response to the Transatlantic Trade and Investment Partnership.
The TTIP has faced a lot of backlash and many controversies due to the negative impact it will have across the board, with everything from labor rights to the environment facing severe consequences as a result of the agreement. Real Shit’s fertilizer branding reveals illustrations of animals defecating on the TTIP agreement and exclaiming that it must by boycotted. The fertilizer itself is organic and ethically sourced, with the aim of promoting a food industry that focuses on the growth of the environment rather than food corporations.
This branding uses humor to send a message about a potentially dangerous agreement that could have a major impact on global issues.