The virtual makeover

If you’re looking for a cosmetic makeover for your real self, but aren’t sure what would you suit you, DHC Corp. has taken advantage of augmented reality to allow its customers to try out a range of beauty products without having to step into a store.

The app uses 3D face-recognition technology to simulate lipsticks, eyeshadows, blushers and other makeup items onto the user’s on-screen face. It works in real time and, since it uses AR, you can move your head around to view the makeover from all sides. There’s also an on-screen slider that allows you to toggle between before and after looks.

The app is free, but it’s designed to promote DHC goods, so the choices are limited to the brand. If you do find what you’re looking for, though, you can access the DHC online store directly and purchase it right away. For anyone who is already a DHC fan, the company says it will also use the app to highlight new, limited-edition and seasonal products.

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