Samsung plans to release rollable, stretchable phones

Samsung Electronics recently wowed the world with the launch of its Galaxy Fold foldable smartphone. The firm said it thinking of developing “rollable” and “stretchable” smartphones to continue to lead the industry trends with new form factors.

During the Mobile World Congress (MWC) trade fair in Barcelona, Chung Eui-suk, executive vice president and head of the software and artificial intelligence division at Samsung, recently said the future forms of smartphones could even be rollable or stretchable models which can be “stretched to go from a smartphone to a tablet”

“We are proud to have introduced Samsung’s first-ever foldable smartphone, and we are excited about what’s next ― from foldable to roll-able and even to stretch-able,” he said.

“New device designs that can be folded in multiple ways are no longer beyond the realm of possibility and Samsung is ready to usher in these options and create meaningful experiences for consumers that help them do more of what they love.”

During the interview, Chung shared details about the development of the Galaxy Fold smartphone saying the firm worked on foldable display technology for almost a decade since it introduced its first flexible display technology in 2011.

“The making of a foldable smartphone was a large undertaking ― from creating materials and methods to overcoming mechanical challenges. From the start, we were focused on achieving the best user experience,” he said adding the firm had to break many technological barriers to produce the foldable smartphone.

Chung added the firm is able to come up with a new form of smartphones because it has tried to monitor what customers’ needs and expectations.

“Our understanding of consumer needs ― in particular, demand for a larger device screen that is comfortable to hold ― led us to create this revolutionary device. Samsung had already pioneered category-defining innovation with the Galaxy Note series, but we had noticed that demand for even larger screens to keep up with content consumption has still not wavered,” he said.

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