New AR diamond ring buying experience coming next

Seven next-gen stores from Helzberg Diamonds are introducing the Helzberg Virtual Ring Experience, which modernizes the diamond-buying experience with augmented reality.

These concept stores offer technology that fuses the online and in-store experience, giving shoppers the chance to virtually try on over 100 ring styles.

While some consumers know exactly what they are looking for when they are in the market for a ring, others want to explore the many options available.

Both kinds of people who visit Helzberg Diamonds will be able to have a simplified diamond-buying experience and be able to share their selections with friends and family via email and social media.

Alongside introducing the Helzberg Virtual Ring Experience, Helzberg Diamonds is also enhancing its Diamond Room Experience in next-gen stores, so that customers can view all of the detailed features of their chosen diamond up-close on a 24″ 4K screen.

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