The ‘EyeLight’ street pole is designed as a solution for pedestrian crossings to help keep individuals safer in urban areas.

Designed by Toni Samsoni, the street pole would work by continuously monitoring for pedestrians and automatically projecting a light onto the roadway when they are detected on the roadway.

This is positioned as an effective solution to help reduce the more than 50,000 accidents that take place each year in Russia that involve pedestrians.

The conceptual ‘EyeLight’ street pole is the third place winner in the Russia Top Choice category for the Lexus Design Award 2019.

The solution is praised for being a cost-effective option for cities to integrate into the urban landscape that could drastically cut down on accident occurrence.

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