Live Bacteria Goes to Fashion

The benefits of live bacteria are many — including anti-microbial properties and the encouragement of cell renewal. Rosie Broadhead — who is a Central Saint Martins graduate, has decided to take advantage of these qualities and make use of them within the parameters of the fashion industry.

The project is a collaboration between the emerging designer and microbiologist Christopher Callewaert.

She designs a leotard-like garment that harnesses the powers of probiotic technology and enhances the wearer’s experience, allowing for a swift immunity boost and a reduction of body odor.

The probiotic components are contained in areas that are tight and most prone to sweat. With an emphasis on functional clothing, Rosie Broadhead makes the case that the benefits of live bacteria and the importance of sustaining life of such sorts.

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