Netflix on your next dental appointment?

Many people get anxious about having to go to the dentist but innovative dental start-ups like Tend are reshaping the in-office experience.

In the dental room, dental tools are intentionally kept out of sight to help people feel more at ease and the welcome experience also involves personalized details like a welcome screen displaying a patient’s name.

When it’s time to settle into the chair, people will notice that they are able to take their mind off of the procedure by turning their attention to the overhead screen showing Netflix.

Every aspect of Tend is designed to make the experience of going to the dentist more pleasant, including the fact that it favors electric tools that are much less noisy.

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